Product Development
Clients often need help taking a good product and turning it into something great. That is where design and creativity can make all the difference. A t-shirt has little perceived value. But if it has a swanky design on it that appeals to a specific target audience, it evolves from being a piece of clothing into a coveted and collectible lifestyle accessory. Here are several examples of how we turned ordinary items—everything from apparel, to stationery, to home decor, and school supplies—into successful lines of products.
Apparel Design
FARM BOY/FARM GIRL
Creating designs for such a hip client as Farm Boy was a real honor. They already have a full line of very cool products, so we were a bit intimidated by the high bar their collection has already set! Nevertheless, we rolled up our sleeves and put in several honest days’ work.
Designer: Ligia Teodosiu
Apparel Design
FARM BOY/FARM GIRL
Hats and t-shirts are essential for farm fashion.
Designer: Ligia Teodosiu
Creative Director: Joel Anderson
Apparel Design
FARM BOY/FARM GIRL
Ah, tractors and tail feathers. These t-shirt themes practically design themselves!
Designer: Ligia Teodosiu
Apparel Design
FARM BOY/FARM GIRL
A good t-shirt design can work on lots of colors. You can’t go wrong with pink for chix.
Designer: Andy Gregg
Creative Director: Joel Anderson
Apparel Design
FARM BOY/FARM GIRL
These two designs were aimed at guys, so we had Andy plow deep into his fertile imagination to create the art.
Designer: Andy Gregg
Apparel Design
FARM BOY/FARM GIRL
We borrowed some inspiration from a famous WWII propaganda poster for one of these designs.
Designer: Ligia Teodosiu
3-Box Postcard Set
ART & SOUL OF AMERICA
We took 100 of our most popular American Travel posters and shrunk them down to postcard size, creating a lovely collectible postcard set. We created 3 specially designed boxes to divide up each group of cards—one for Western cities, one for National Parks, and one for Eastern cities. If you line up the backs of the 3 boxes, you get a swanky all-American scene!
Designer: Joel Anderson
Book Design
SPIRIT OF NASHVILLE
After producing a series of poster art to celebrate our hometown of Nashville, we published a beautiful 9' x 12" full-color, 128-page coffee table book. It features over 100 of our favorite poster designs and includes historic information and text to create a unique tour of Music City.
Illustration & Design: by Anderson Design Group
Author: Joel Anderson & Angela Patterson
Book Design
NATIONAL PARKS
5 years ago, we set out to create at least one poster for each of the 59 National Parks. Along the way, Joel and his son Nathan traveled to several parks gathering reference, photos, and inspiration for a book that would eventually combine the entire poster series with a wealth of photos and interesting information.
Designers: Joel Anderson & Edward Patton
Authors: Joel Anderson & Nathan Anderson
Book Design
GREAT SMOKY MOUNTAINS
After producing 40 original Smokies posters and oil paintings, we compiled historic photos, facts and travel tips so we could publish another book. Historian and Smokies expert Daniel S. Pierce joined Joel and Nathan Anderson to write a truly spectacular narrative that covers just about everything you would ever want to know about America's most visited National Park.
Designer: Joel Anderson
Authors: Nathan Anderson & Daniel S. Pierce
Playing Cards
NATIONAL PARKS
Here's a product that we don't get to work on everyday. We had enough posters in our National Parks Series to turn into a deck of playing cards, so we designed a pattern for the back that would fit the theme!
Designer: Aaron Johnson
Creative Director: Joel Anderson
Coloring Book
National Parks
We took our poster art and redrew each composition by hand to create 64 coloring pages that feature all 59 of the National Parks plus 5 bonus pages of popular native animals. We also included 8 full-color pages with reference imagery of our original poster designs, plus quotes from famous nature lovers like Theodore Roosevelt and John Muir.
Designers: Aaron Johnson & Joel Anderson
Illustrator: Derek Anderson
Postcard and Gift Set
2017 Solar Eclipse
To commemorate the historic once-in-a-lifetime experience, we created 5 Total Eclipse posters. The Path of Totality could be seen across the USA on August 21, 2017. To be ready for this experience, we created postcard sets that included two pairs of protective glasses. We also produced t-shirts which promptly sold out.
Illustrators: Aaron Johnson, Joel Anderson, Derek Anderson
Creative Director: Joel Anderson
Puzzle Design
True South Puzzle Co.
We partnered with True South Puzzle Company to produce a sereis of National Parks puzzles featuring our classic poster art. These are the best-selling puzzles in Visitor Centers across the USA.
Designer Ligia Teodosiu
Creative Director: Joel Anderson
Novelty Gifts
CICADA INVASION
We dreamed up this whole collection 13 years ago the last time the Periodical Cicadas invaded Nashville. So when they came back, we were ready for them with swatters, beer mugs, t-shirts, stickers, posters, and more!
Illustrators: Andy Gregg and Joel Anderson
Creative Director: Joel Anderson
Wall Decor
HARLEY-DAVIDSON
One of our licensing partners (Meissenburg Designs) takes our art and creates awesome wood and metal signs. After they became a Harley-Davidson decor products licensee, we helped them create a series of new Harley-approved wood and metal signs.
Designer & Ilustrator: Joel Anderson
Collectible Gifts
SPIRIT OF NASHVILLE
It all started with our line of classic posters created to celebrate Nashville’s history and charm. Once the poster art was done, the next logical step was to put the art on high-end gifts and collectibles.
Food/Licensing
SPIRIT OF NASHVILLE
Licensing is a great way to deepen a product line. Once a brand is established, it’s easy to partner up with makers of other products that appeal to the same target audience. In this case, we’ve lent our Music City designs to a southern shortbread maker, Willa’s Shortbread. It’s a match made in heaven—he sells more cookies, and we extend our product line into new categories!
Fashion Accessories
SPIRIT OF NASHVILLE
A tote bag is a logical extension to a line that already has everything! We created a pattern that featured the most popular Spirit of Nashville designs and icons, and we embellished a canvas tote. Chicks dig it.
Designer: Joel Anderson
Wall Calendar
ART & SOUL OF AMERICA
We created a 2011 promotional calendar with the French Paper Company to show off their paper and our new line of classic American travel poster art. The calendar won a Gold ADDY, a Gold Regional ADDY, and in May, 2011, it went on to the National ADDYs. It was also selected to appear in Print Magazine’s 2011 Regional Design Annual.
Designers: Joel Anderson,
Andy Gregg, Ligia Teodosiu
& Edward Patton
Candle Tins
ART & SOUL OF AMERICA
One of our clients produces exquisite scented candles. We are collaborating with them to create a new line of candles with labels that feature our Art & Soul Of America art. The labels and unique scents will make these travel candle tins appeal to consumers who love to explore America’s favorite destinations.
Designers: Joel Anderson
& Andy Gregg
